Using art to spark a global climate movement.
In 2010, 350.org launched eARTh, the world’s first ever global satellite art project. In over 16 places around the world, the public collaborated with artists to create art so large it could be photographed from space.
The art pieces highlighted a local climate change issue or solution. We found that art had the remarkable ability to bring thousands of people around the world including India, Egypt, South Africa, China, the United States and more, to engage in the climate change movement for the first time. Many who participated and witnessed the pieces were transformed. Immediately after we heard in Spanish, Arabic, English, Hindi, “What can I do next…” And so EARTH was born.